Brand strategy
We approach brand strategy from the customer’s perspective leading to stakeholder clarity and immediate results. Working as partners we help explore how your company should look and behave in today’s marketplace to achieve maximum visibility and make your brand shine.
We’ll work with you on:
- Brand architecture
- Branding through mergers and acqusitions
- Look and feel
Brand positioning
We’ll work with you to create a brand story that resonates with external and internal audiences and differentiates you from your competition. This is your promise. It’s about what you stand for, where your value lies and what makes you different. And when you live up to that promise, you’ll build trust and loyalty where it matters.
We’ll work with you on:
- Central differentiation
- Brand story
- Value propositions
- New product positioning
People communications
Engaging with your people can be your biggest challenge. We’re here to help you bring them on the journey to create positive change that lasts. We’ll support your ambitions to recruit and retain the best talent, get your people firmly behind your purpose and values, manage change and build a strong internal culture that supports your business goals.
We’ll work with you on:
- Strategic purpose, vision and values
- Employee engagement strategy
- Employer brand and recruitment
- Employee research, insight and measurement
Understanding opportunity
Thorough research into market trends, customers and competitors, and perceptions of your company will ensure decisions are strategic — not subjective. We’re passionate about this as a business and know it’s where the magic is in delivering stand-out, relevant, communications that make the difference.
We’ll work with you on:
- Industry, competition, customer and client assessment
- Desk and interview-based research
- Success factors
- Measurement
Communications planning
Together, we’ll create a cohesive plan to creatively communicate your strategic vision to all your different audiences. It’s about what you’re going to say, to whom, when and where. We think about what’s needed for your unique program, product or initiative to work hardest to help achieve your objectives.
We’ll work with you on:
- Campaign approach and concept
- Communications and content strategy
- Media planning
Transformation and change
Culture eats strategy for breakfast. It’s imperative you get the implementation of change right for your business to thrive. We’ll work with you to integrate and align the key component parts of any transformation and change program and secure its success: process, technology, but above all, people.
We’ll work with you on:
- Culture programs
- Strategic alignment
- Leadership communication
- Change management strategy
- Introduction of new technologies and new ways of working
Strategic thinking
Making your value visible