
All communication relies on relevance to be effective. If you’re not asking yourself why your audience will find it interesting it will fall down through insufficient relevance.
This is where we share our insights, thoughts and ideas on the most pressing challenges and opportunities in B2B marketing today. Let us know what you think – get in touch.
All communication relies on relevance to be effective. If you’re not asking yourself why your audience will find it interesting it will fall down through insufficient relevance.
We know that when someone is familiar with your brand, they are more likely to recommend you, buy from you or invest in you. So how can we harness this knowledge for building our brands?