Natural born problem-solvers, we’re the catalyst that will partner with you to deliver transformational change and drive business results through purposeful communications. We’re HundredHow can we help you? Strategic thinking Make your value visible Intelligent creativity Stand out from the crowd Purposeful communications Turn ambitions into business results 2 minute read Familiarity creates favorability Familiarity creates favorability We know that when someone is familiar with your brand, they are more likely to recommend you, buy from you or invest in you. So how can we harness this knowledge for building our brands? Thinking An empowering new brand fit for future growth An empowering new brand fit for future growth After a voluntary financial restructure this upstream oil and gas producer needed a new name and brand position to reflect its new ambitions. Case Study Archer Archer How do you unite 8,000 people from seven companies in 19 countries under one bold memorable brand?